Improving website loading speed is crucial for providing a positive user experience and optimizing your website for better search engine rankings. Here are several techniques you can use to improve website loading speed:

1. Optimize images: Compress and optimize images to reduce their file size without sacrificing quality. Use appropriate image formats (such as JPEG for photos and PNG for graphics) and consider lazy loading techniques to load images only when they are visible.
2. Minify and combine files: Minify your HTML, CSS, and JavaScript files by removing unnecessary characters, spaces, and line breaks. Combine multiple files into a single file to reduce the number of HTTP requests made by the browser.
3. Enable browser caching: Set up HTTP caching headers to allow the browser to store and reuse static resources (like images, CSS, and JavaScript) instead of fetching them from the server on each page load.
4. Use a content delivery network (CDN): A CDN caches your website’s static content across multiple servers worldwide, delivering it from the nearest server to the user’s location. This reduces latency and improves loading speed.
5. Reduce server response time: Optimize your server’s configuration, database queries, and code to reduce the time it takes to generate and deliver a response to the browser.
6. Enable Gzip compression: Enable Gzip compression on your server to reduce the size of HTML, CSS, and JavaScript files during transmission. This decreases the amount of data that needs to be transferred between the server and the browser.
7. Minimize HTTP requests: Reduce the number of HTTP requests by combining CSS and JavaScript files, using CSS sprites for images, and avoiding excessive use of external scripts.
8. Utilize browser caching: Set appropriate caching headers for static resources to instruct the browser to cache files, reducing the need to fetch them again on subsequent visits.
9. Optimize CSS and JavaScript: Place CSS files in the head section and JavaScript files just before the closing body tag. Minimize the use of inline CSS and JavaScript, and remove any unused code or dependencies.
10. Optimize your hosting: Choose a reliable hosting provider and consider using a dedicated or virtual private server (VPS) for better performance and scalability.
11. Enable lazy loading: Implement lazy loading for images and videos, so they only load when they enter the user’s viewport, reducing the initial page load time.
12. Monitor and optimize plugins: If you’re using a content management system (CMS) like WordPress, keep your plugins up to date and remove any unnecessary or resource-intensive plugins that may slow down your website.
13. Use asynchronous loading: Load JavaScript files asynchronously to prevent blocking the rendering of the page content.
14. Optimize your code: Write efficient and optimized code to improve performance. Avoid unnecessary redirects, remove render-blocking resources, and optimize database queries.
15. Conduct regular performance audits: Use tools like Google PageSpeed Insights, GTmetrix, or WebPageTest to identify performance bottlenecks and get recommendations for further optimizations.

Implementing these techniques should help improve your website’s loading speed. Remember to regularly monitor your website’s performance and make necessary adjustments as needed.

You can test your website speed by entering the link https://developers.google.com/speed/pagespeed/insights/

A short video explains the best practices to optimise your WordPress site speed.